Methodology: Why we do what we do (and when)?
20 Apr 2016 by Shivani Gupta
Regardless of our backgrounds (design, business, psychology, ethnography and others), more often than not we are faced with a question around our choice of methodology. So, here's proposing a mixed-method approach bearing in mind the dynamic nature of our work and projects.
While we know the “how” of research; focus group discussions, interviews, case studies (and more) for qualitative, with surveys, polls, analysing pre-existing statistical data (and more) for quantitative research, we are often asked (and question ourselves) on the sample size, the efficacy, the validity and choice of our method.
This serves as a quick recap on the context and relevance of each method, while bearing in mind that they provide different perspectives that are complimentary, and not contrary to one another.
Good articles/papers for further reference and reading: