HumanConnect.jpg
Red.jpg
Platforms.jpg
Optimism.jpg
Tangibility.jpg
Simplicity.jpg
HumanConnect.jpg

Design for human-connect


Building empathy with patients and their context, addressing their functional as well as emotional needs.

Empathy is the starting point and building empathy with patients and their context, addressing their functional as well as emotional needs is at the heart of every moment of the innovation journey.

Enabling meaningful interaction and engagement between the patients and their doctors, are providers, family members, friends and even larger community of people dealing with similar health issues.

 

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Design for human-connect


Building empathy with patients and their context, addressing their functional as well as emotional needs.

Empathy is the starting point and building empathy with patients and their context, addressing their functional as well as emotional needs is at the heart of every moment of the innovation journey.

Enabling meaningful interaction and engagement between the patients and their doctors, are providers, family members, friends and even larger community of people dealing with similar health issues.

 

Red.jpg

Design for outcomes


Solutions that truly help get to the right patient outcomes, beyond addressing patient needs and experience.

"Outcomes are the results people care about most when seeking treatment, including functional improvement and ability to live normal, productive lives."

- International Consortium of Health Outcomes Measurement (ICHOM)

Innovations that make significant impact in terms of 'value capture' for the business.

Design for outcomes


Solutions that truly help get to the right patient outcomes, beyond addressing patient needs and experience.

"Outcomes are the results people care about most when seeking treatment, including functional improvement and ability to live normal, productive lives."

- International Consortium of Health Outcomes Measurement (ICHOM)

Innovations that make significant impact in terms of 'value capture' for the business.

Platforms.jpg

Design for platforms, not products / services


Creating solutions that are ‘Platforms’, enabling various stakeholders across the ecosystem to collaborate, participate and create value together, in a non- linear and multi-dimensional manner.

Healthcare problems are so complex and bid, we need an ecosystem approach to address the real needs & pain points of patients.

No one person or organisation is likely to have the magic bullet.

Design for platforms, not products / services


Creating solutions that are ‘Platforms’, enabling various stakeholders across the ecosystem to collaborate, participate and create value together, in a non- linear and multi-dimensional manner.

Healthcare problems are so complex and bid, we need an ecosystem approach to address the real needs & pain points of patients.

No one person or organisation is likely to have the magic bullet.

Optimism.jpg

Design for optimism


Providing hope, reassurance and a sense of optimism.

They can go long way in empowering the patients & their family in the 'back-to-good-health' journey.

Design for optimism


Providing hope, reassurance and a sense of optimism.

They can go long way in empowering the patients & their family in the 'back-to-good-health' journey.

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Design for tangibility


Patients experience uncertainty, insecurity and lack of clarity in various aspects of healthcare, be it in understanding their condition, the doctor's diagnosis, the treatment plan, the changes they are being asked to make in their lives, the money they need to spend on their treatment etc.

Making things tangible at every touch point creates a sense of reassurance, trust and belief. 

Design for tangibility


Patients experience uncertainty, insecurity and lack of clarity in various aspects of healthcare, be it in understanding their condition, the doctor's diagnosis, the treatment plan, the changes they are being asked to make in their lives, the money they need to spend on their treatment etc.

Making things tangible at every touch point creates a sense of reassurance, trust and belief. 

Simplicity.jpg

Design for simplicity


Healthcare has become too complicated for patients, providers, care givers etc.

Let’s simplify.

From the number of medicines a patient needs to have, to being able to follow the treatment plan, to knowing where to find the medicines when in need etc.

Design for simplicity


Healthcare has become too complicated for patients, providers, care givers etc.

Let’s simplify.

From the number of medicines a patient needs to have, to being able to follow the treatment plan, to knowing where to find the medicines when in need etc.