Param has been in innovation and design management roles across companies like IDEO, GE Healthcare, and Sapient over the last 18 years. He began his career as an Interaction Designer, and later as a Design Researcher & Strategist. Param has studied people, identifying their unmet needs to inform new product / service innovation. Prior to joining Dr. Reddy’s, he led key client relationships as a Director at IDEO. Param teaches & conducts workshops on Design Thinking for emerging markets at Indian School of Business. He is also a street photography enthusiast.
Shreya is a post graduate in Graphic Design from National Institute of Design, Ahmedabad. She’s had a brief stint in advertising prior to NID, and has also worked with a market research firm in Indonesia, where she helped in establishing a Data Visualisation department, which looked at converting market research projects into visual communication tools.
Shreya is passionate about design for social and civic impact and believes that design is driven by experiences.
Tarun is a Communication and Interaction Designer, an alumnus of the National Institute of Design in Ahmedabad and the Interaction Design Institute Ivrea, in Italy. Over the past 14 years his work has allowed him to explore and develop deep expertise in the domains of multidisciplinary design and brand, and to provide design solutions for projects across the globe. Prior to joining Dr Reddy’s, he was working at IDEO, as a Senior Communication Designer and Project Lead.
Manas is an Interaction Designer driven by the goal of enhancing human interaction by making things accessible, meaningful and delightful. He believes that design and technology are the tools to achieve it. He is an alumnus of the Masters Program at Copenhagen Institute of Interaction Design (CIID) and has a background in Industrial Design. He loves tackling complex, systemic problems by using existing technologies and platforms for sustainable and cost effective solutions.
Riddhima designs work spaces that enable creativity & innovation in highly collaborative and dynamic teams. Prior to joining
Dr. Reddy’s, Riddhima led the office experience design and operations for IDEO Mumbai. Her background is rooted in Hospitality & Hotel Management. She has worked at the Taj Hotel group and leading hotel chains in Switzerland and London.
Anurag is an Industrial Designer who believes that Design is an intelligence made visible.
He focuses on designing functional yet experience enhancing products. Prior to joining Dr. Reddy’s, Anurag has worked as a Product and UX Designer at Lucid, India.
He has worked at Samsung,
South Korea and Wilddesign, Germany. He is a graduate from MIT Institute of Design, Pune.
Anurag has won 3 Red Dot design awards including a "Best of the Best", the Spark International Design Award and he is also the 1st place winner of the Time to Care Sustainable Design Award organised by Victorinox.
Arunima is a Service Designer, wedded to the idea that good, meaningful design can solve the complex problems confronting the world; she is an alumnus of the Masters Program in Interaction Design from the Copenhagen Institute of Interaction Design, and graduated with Honors. Prior to joining CIID, Arunima was a design entrepreneur and co-founded Lucida, a visual design collective enterprise. Arunima has academic training in Development Studies (from the Centre for Development Studies) and Photography Design (from the National Institute of Design, Ahmedabad).
Chief Business Designer
Arun is an engineer from IIT and MBA from GSB Stanford, where he got introduced to Design Thinking and has been working on junction of combining design thinking and business ever since. He is passionate about bringing business innovation to consumers.
Arun started his career in healthcare industry with Dr. Reddy’s and brings hands-on experience of various facets of healthcare industry. His stint with McKinsey & Co, and a startup that developed a revolutionary product to treat and reuse waste water in urban cities in India, has enriched him with hands on experience of operations, value creation and growth of different business in various stages of life cycle.
Insights & Strategy Lead
Juhee is a Design Researcher with over seven years’ experience in the area of User Centered research and design strategy. She holds a M.Sc. in Entrepreneurship, Innovation and Practice from Lancaster University, UK where she graduated with distinction; and M.Des in Industrial Design from Indian Institute of Technology, Delhi. Her work experience includes leading innovation consulting engagements for large multinationals, start-ups and NGO’s. Being a part of a start-up inspired her to study entrepreneurship and she is passionate about enabling and managing innovation in the corporate set up.
Human Factors Researcher
Nilay is a Product Design graduate from MIT Institute of Design and has a B.A major in Defense and Strategic Studies from Pune University. In his capacity, previously as an Innovation Consultant and later as a Design Research Consultant, he has worked with organisations in the Microfinance, F & B and Real Estate industries. As a designer, Nilay identifies honest problem solving as his primary purpose.
He believes that deep and empathetic research is the fulcrum on which any user centered innovation process rests. On the sidelines, Nilay strives to explore his childhood fascination with storytelling and it’s various aspects.
Vidhi is a Product and Service Designer with an infinite appetite for new experiences.
A curious thinker, fascinated by how people interact and use emerging technologies, she derives inspiration by observing and engaging with them.
She holds a dual masters in Innovation Design Engineering from Imperial College and Royal College of Art, London.
Prior to this, she studied Product Design from National Institute of Design, Ahmedabad. She has previously worked for Microsoft, Quicksand Studio, Agency of Design & Ducere Technologies.
In her free time, she is found tinkering with synthetic biology, pampering dogs and travelling.
Shivani has an M.Sc. in the Psychology of Individual Differences. Prior to joining
Dr. Reddy’s, she was a
Research Assistant at the University of Edinburgh. Passionate about working with people, she is dedicated to understanding and predicting what motivates human behaviour. She strives to apply her skills to finding simple solutions to complex problems. She is also a trained performance artist, with a background in dance, theatre and spoken-word poetry.
Sayan is a Marketing and Strategy Majors from IMT Ghaziabad, with a B.Tech degree in Electronics and communications from West Bengal University. Before transitioning to Studio 5B, he was leading Strategic Projects for Dr. Reddy’s (India). Sayan’s key contribution to the process lies in taking an idea and making it happen. He has worked across various domains including Business strategy, Branding, Marketing strategy, Packaging and Service design.
He is a compulsive problem-solver who works at the cusp of Design, Strategy and Execution and appreciates the need to go wild while being rooted in reality.
Srikanth is a graduate of commerce and a competent professional with over 9 years of experience in financial operations, Accounting & Administration.
Having worked at Dr Reddy’s for more than 2 years in different functions like Travel & Hospitality and Administration, he has recently moved to Studio 5B.
Prior to this, he has also worked as process developer in Genpact and Cognizant for different profiles.
Juhi has been engaged in user-centric design and business strategy for almost a decade. She holds a degree in architecture, and is a management graduate from the Indian School of Business. She is extremely passionate about understanding and harnessing consumer behaviour and the impact of technology in product and service innovation.
She loves to experience local culture and life during her travels and believes in learning from the experiences and stories of people. She is a graphic novel addict and also dabbles in theatre and cubist art.
Mallika is a trained architect from the University of Southern California with minors in Entrepreneurship and Cinematic arts. Prior to joining Dr. Reddy's Mallika worked at the creative consultancy, Wolff Olins across two of their global hubs - Dubai and London. She started as an intern and progressed to being an insights strategist. She has worked on several healthcare projects and has also been a featured writer for Healthcare in America. She has also explored UX design at the General Assembly and strategy at the McKinsey Academy.
In her free time she enjoys painting, cinema and napping