Studio 5B useS Design Thinking to create 
innovations that make a difference
to the health and everyday lives of people. 

Studio 5B is the Innovation and Design Centre at Dr. Reddy's Laboratories, an integrated global pharmaceutical company, committed to providing affordable and innovative medicines for healthier lives.

The Dr. Reddy’s mandate is to create greater access to affordable medicines and to reach patients worldwide. 
As part of this mandate, Dr. Reddy's has been working closely with IDEO, a leading innovation and design consulting firm in creating human-centred innovations that impact patients, doctors, care providers and other stakeholders in the healthcare ecosystem.