We are

The Story
Behind ‘5B’

San Francisco: The early 1980’s brought with it the AIDS epidemic. Chaos ensued amongst people due to lack of understanding of the disease, its causes and the nature of the contagion. The government did not have the answer either.

The risk of exposing oneself to the lethal disease was too high; dissuading all members of society, including most doctors and nurses from caring for patients. They called it the new plague.

In the midst of this hysteria, a beacon of hope and courage came from a small group of doctors and nurses - who refused to watch people suffer helplessly. They held their responsibility towards people and their craft above all.

With this conviction, they founded Ward 5B, the world’s first in-patient AIDS clinic, at the San Francisco General Hospital - A place where make people came for a new beginning. Ward 5B pioneered what came to be known as patientcentred care. It set the standard for HIV/AIDS care in the world.

Imbibing the essence of this story, the spirit of patientcentric care and a commitment to the larger purpose of delivering good health to all, we decided to name our Innovation and Design centre at Dr. Reddy’s ‘Studio 5B’.

Dr. Reddy’s :
Going beyond the pill

We, at Dr. Reddy’s believe that access to medicine is a right, not a privilege.

Our legacy spanning over 30 years, in more than 20 countries, with a dedicated team of 20,000 people, bonded together through time, geographies and differences, by one purpose - 'Good Health Can't Wait'.

'Good Health' is our goal. Medicines are not just molecules, but a means to help patients regain their health. We have the ethical and moral imperative to ensure good health can be delivered to those who need it, and to promote wellness among them.

'Can't Wait' reflects our commitment to act with speed to find innovative solutions that address the unmet needs of patients, and to accelerate access to much-needed medicines for people around the world.



Advisory Council

  • G V Prasad

    G.V. Prasad

    G.V. Prasad is Co-Chairman and Chief Executive Officer of Dr. Reddy's Laboratories. Prasad leads the core team that drives the growth and performance of Dr. Reddy's, and is widely credited as the architect of the company's successful global generics strategy. He is also a champion of sustainability thinking and has spearheaded efforts to reduce Dr. Reddy's ecological footprint by embracing green technologies and processes.

    Prasad earned his degree in chemical engineering from the Illinois Institute of Technology in Chicago and has Masters in Industrial Administration from Purdue University.

  • Claudia Kotchka

    Claudia Kotchka

    Claudia Kotchka is a Senior Executive and Change Agent who successfully led an innovation culture transformation at Procter & Gamble. Currently she advises Fortune 500 companies on wide ranging aspects of innovation, design and culture change. Claudia is a Trustee at the Cooper-Hewitt Smithsonian Design Museum.

    She is recognized for integrating design, innovation, and strategy. A pioneer in innovation practices, Claudia is acknowledged for strategic thinking, organization development & marketing expertise. She created and globalized design capability at P&G, establishing design centers in Europe, Asia and South America, propelling P&G into a leader in the strategic use of design for innovation.

  • Stacey Chang

    Stacey Chang

    Stacey Chang is an independent strategic advisor to entities trying to change healthcare. He works actively with global corporations, local start-ups, academic medical institutions and foundations, to rethink their contribution to the healthcare ecosystem.

    Stacey served as the Managing Director of the Healthcare business for IDEO, the global design and innovation firm. Working across IDEO’s global offices, he led efforts to develop new products and services, as well as research and market strategies targeting both healthcare professionals and consumers.