We think

On Design and Healthcare

  • Anuranjini Singh

    For most people, healthcare is either intimidating or too complex to navigate. This is where we step in. Good design in healthcare enables accessibility and engagement across all strata of society, removing the stigma and fear associated with the subject. Keeping the user at the heart of 'what, how and why' we design, builds empathy and helps them engage with their health in an easy, friendly manner. Whether that translates to a simple poster or a healthcare app on your phone - everything should make life easier, if not spark joy.

  • April

    Is it lunch time yet?

  • Jay Prajapati

    Healthcare along with patient-centric care is also a complex eco-system involving multiple stakeholders like payers, caregivers, doctors, and nurses that is rapidly changing and evolving as we witness emerging and challenging ailments. I constantly strive to implement Design Thinking to cultivate empathy with the patients to overcome the stigma as well design more structured and accessible system for all stakeholders. Creative problem-solving approach helps designing a valuable solution by delivering meaningful and relevant products, services, and experiences to bridge the gap of patient’s unmet needs as well as fulfilling business needs.

  • Luis Roy

    As healthcare keeps pushing the boundaries of innovation - understanding the complex landscape of changeable patient journeys, the dense network of business partners in the pharmaceutical sector, the life cycle of product and the convoluted healthcare organisation is a thrilling journey for me. While technology and AI disrupt human experiences in healthcare and the pharmaceutical industry, we need to keep a close eye on patients, our partners and their journeys to healthcare, ultimately it is for them we are innovating. I always wanted to design for ‘good’, and by that I mean doing good through design to help social change. Joining Dr. Reddy’s Laboratories culminates in that goal. And there is so much to do in healthcare and the pharmaceutical business, which makes me really excited.

  • Meghali Deb Roy

    If we look around us, we’re surrounded by design. In the everyday objects we use, our external environment, and also in our interactions. When we apply design and creative processes to healthcare, we can engage patients more actively, empathetically, and conveniently. A topic like healthcare often seen as terrifying, becomes approachable. Health, as defined by the World Health Organization is “a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity”. With design practices, we can truly adopt and follow this.

  • Nilay Bhandari

    Our lived environment is characterised by rapid change and uncertainty and that has a bearing on how we are approaching our health. We are audiences to constant messaging on new theories, discoveries, technologies, procedures and inventions that can help us care for ourselves better. Through this unnerving abundance of choice, Design Thinking has the unique opportunity of being the sense maker and the aide. By extension, responsibly and meaningfully designed solutions can bring a degree of control, clarity and sanity to our healthcare journeys and put us back in the driver’s seat. Such magical, innovative solutions require balancing Design Thinking with Design Doing, Creativity with Discipline and Business with Sensitivity.

  • Pooja Vasu

    Design has changed how we experience things around us, right from how we shop to how we learn, play, travel and communicate. Yet, good quality healthcare remains untouched by it. The system today often falls short because we fail to recognise patients as people first. It has begun to move beyond institutions and hospitals and into communities. Such a complex system needs an empathetic, structured and innovative approach to make it more accessible to patients and caregivers. Design Thinking as a tool enables us to put humans in the focus and consciously, meaningfully design experiences around them.

  • Pranav Chari

    Healthcare is a pervasive need that sees its impact reach the lives of every person on the planet. For a need so pertinent, essential and critical, every effort must be made to ensure that accessibility (in terms of price, packaging, placement), quality and innovation remain the fundamental offerings of healthcare. I believe that design is essential in bringing about cross-sectional thinking. Design is ubiquitous, channelling to every aspect of the healthcare sector. The mandate to change by design is pivotal to meeting the endeavours we pursue.

  • Purva Tidke

    Today we are in an era of “Changing Health”. The disease patterns have changed coupled with our changing lifestyle. The impact is further obscured by changing climate. To sustain, we need to create a new-age ecosystem that enables healthy living. This can be achieved by adopting a people-centric approach to understand human behaviour and make innovations that not only facilitate and cure the disease but also signify a step towards creating the new ecosystem.

  • Riddhima Gupta

    Surrounding myself with patient stories has made me feel more accountable to making a real, tangible difference. It makes me wake up every morning, dedicated to changing lives. Being aware by listening takes us a step closer, but isn't enough to solve the problem. We need to constantly remind ourselves that providing good health is not the only end goal, the patient must feel comforted; it is called health-care for a reason.

  • Rupika Kumar

    In the live context of hyper inventions and technological breakthroughs, I believe design needs to play a vital role in harnessing the caliber. I think design has to move away from its niche implementation and become a part of every day. Creating awareness, building right opinion and help choice making are a few manifestations I foresee for design thinking in today’s scenario. In the healthcare space design is a powerful enabler to bring about collective change and impact which is of social importance. Using design innovations where it really matters that is towards patient’s wellbeing by creating positive experiences touching various realms of their existence.

  • Shivam Jaiswal

    Designing for healthcare isn’t a joyride. We all are aware of the sad state of product design and innovation in Healthcare, there are still areas that remains unexplored- such as understanding patient-centric medical product, communication gaps between doctors and patients, to give some examples. Design, particularly in healthcare, is about efficiency, ease of use, and a better user experience for patients as well as medical experts and representatives. Design Thinking is a very powerful approach to solve these problems. That’s the reason we are here- to apply design thinking in healthcare and build a better experience for all.

  • Vedali Bhardwaj

    Healthcare should be simple and personal. Understanding the current healthcare landscape is crucial to identify what the future of healthcare really needs. There’s no better way to understand that than diving deep into the experiences of patients. And one of the most promising approaches for understanding patients’ experiences has been design thinking – a creative, human-cantered, problem-solving approach that leverages empathy, collective idea generation, rapid prototyping, and continuous testing to tackle complex challenges. Unlike traditional approaches, design thinkers immerse themselves in patient experiences to get a clearer picture before finding a solution. If each of us start practising the same, I believe that we all can get a closer, deeper and empathetic look into the healthcare landscape, and thus, provide solutions in our individual way.

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