We think

On Design and Healthcare

  • Aakash Dewan

    Good design to me is the simplest way to fill a need. My ideas are inspired by human nature, to provide solutions that become intuitive. It is important to have this mindset while designing for the healthcare industry as we work with real problems and real people facing health issues on a daily basis. The challenge is making a new design solution second nature for them without making them feel like they are taking an additional step along with the daily discomfort of the illness.

  • Anurag Sarda

    Good design is more than just good aesthetics. It’s about how easy a product is to use. It doesn’t matter whether I am designing a bicycle or a diabetes monitor, simplicity always works. The key is to subtract, not to add. Building something to solve for its core purpose is what I always strive for. Hence to me, “Good design is less design”.

  • Arun Dubey

    Healthcare is the most satisfying business to be in and yet is the most challenging domain to create a successful business in. Good health is an individual’s need and yet individuals find themselves the most helpless in taking control of their health. Healthcare traditionally has been evidence focussed and the conventional healthcare system globally has been developed around efficacy. However, for an individual to access the most effective solution there are many challenges - namely ecosystem, experts and economics. Solving these challenges together forms the foundation of a viable patient-centric healthcare business and that is what I am passionate about.

  • Arunima Singh

    In the complex lives that we lead these days, it is difficult to take our health seriously. The impact of healthcare, both preventive and curative, is a function of an ecosystem comprising of many aspects - diagnosis, treatment, patient behaviour, cost, access, information, caregivers, and various other stakeholders. However, for most patients optimal healthcare is still out of reach. Though the need for healthcare is an absolute necessity, the access to healthcare still seems to be a luxury. Given the complex landscape of healthcare and the enormous cost it incurs, design will be a game-changer and technology will be a force-multiplier in enhancing the reach and quality of it. I believe this will harbour greater inclusiveness and patient-centricity in the entire ecosystem.

  • Harsh Singhania

    For me design essentially means two things – identifying the opportunity and building a product or service that is simplistic, convenient and user friendly yet solving the desired need. The healthcare industry impacts everyone, be it the most developed countries in the world like the US or underprivileged nations like Angola. For a sector with such wide outreach, need for continuous innovation can’t be taken for granted. Design thinking that focuses on customer centricity, thus becomes an ideal tool to solve the unmet needs in the healthcare space.

  • Juhee Dubey

    I believe that powerful insights lie at the foundation of good design. Design can solve for many things and include many elements but what truly resonates and makes a difference to the user is often captured by a small detail. Health as a domain is multilayered and there is always a deep emotional aspect associated with the management of any condition. Patient needs are not always straightforward and I feel that design can play an important role in helping them cope better. For me, design can be that powerful bridge that connects the resolution of physical and emotional needs, and deliver a better care experience to the users than they can currently access.

  • Juhi Dang

    “The universe is made of stories, not atoms.” A healthcare revolution in the 21st century begins with listening to these stories with empathy. These stories help personalise and connect, and are the key to humanisation of health services, offering accessible ways of deeply appreciating and understanding patients, caregivers and professionals. When we listen, we learn - we learn to validate and respond to personal experiences of the patient; we learn to develop systems centred around the person, not the disease.

  • Mallika Reddy

    It’s an incredibly exciting time to be working at the intersection of healthcare and design. As an industry, healthcare is highly regulated, challenging and thus making constraints the mother of invention. At a time when automation is increasing rapidly, creativity is what will not only differentiate an organisation but also have the most impact on the entire continuum of care, at every point in a patient’s journey. Healthcare is craving intuitive design, and new technology is helping solve a lot of big problems and also a lot of basic, but important problems

  • Manas Karambelkar

    The Healthcare industry is being disrupted everyday by design and technology; a big part of healthcare is care, which seems to be forgotten in this disruption game. An interaction designer has a responsibility of designing for better and deeper human-to-human interactions and not stop at human-to-machine, because when it matters most, only people can provide care and warmth, not the Gorilla Glass 4.

  • Nikhil Velpanur

    If physics and optics let us see inside the body and computer science and AI can diagnose better than a doctor, then there’s no saying where the next big thing in Healthcare is coming from. Health is not a field or an industry or a genre - it is the logical conclusion of all human intellectual advancement.

  • Nilay Bhandari

    Our lived environment is characterised by rapid change and uncertainty and that has a bearing on how we are approaching our health. We are audiences to constant messaging on new theories, discoveries, technologies, procedures and inventions that can help us care for ourselves better. Through this unnerving abundance of choice, Design Thinking has the unique opportunity of being the sense maker and the aide. By extension, responsibly and meaningfully designed solutions can bring a degree of control, clarity and sanity to our healthcare journeys and put us back in the driver’s seat. Such magical, innovative solutions require balancing Design Thinking with Design Doing, Creativity with Discipline and Business with Sensitivity.

  • Parameswaran Venkataraman

    In a world of personalization and on-demand service in almost every aspect of our lives now (from the likes of instant money transfer, home delivery of the best gourmet food, online Yoga, to instant dating), there is now a huge opportunity and urgent need to transform the way we experience healthcare. As I’ve begun to see the inner workings of the pharmaceutical and healthcare industry, I have become increasingly convinced that Design Thinking can indeed transform the patient experience, and help people get to better health with simplicity, ease and convenience. I believe good health shouldn’t have to wait.

  • Puneet Chhikara

    Healthcare systems are under tremendous strain due to rising costs, changing lifestyle, unhealthy food habits, etc. The systemic inadequacies make it ill-equipped to handle the burgeoning influx of patients which is already increasing exponentially. To stop the impending collapse, we need to change our approach to healthcare. We need to shift the onus of responsibility of healthcare from doctors, back into the hands of people. The systems should be redesigned to enable and encourage this shift. Healthcare systems including Hospitals, Doctors, medicines etc. should be there to facilitate recovery from deviations in the form of illness or injury.

  • Purva Tidke

    Today we are in an era of “Changing Health”. The disease patterns have changed coupled with our changing lifestyle. The impact is further obscured by changing climate. To sustain, we need to create a new-age ecosystem that enables healthy living. This can be achieved by adopting a people-centric approach to understand human behaviour and make innovations that not only facilitate and cure the disease but also signify a step towards creating the new ecosystem.

  • Riddhima Gupta

    Surrounding myself with patient stories has made me feel more accountable to making a real, tangible difference. It makes me wake up every morning, dedicated to changing lives. Being aware by listening takes us a step closer, but isn't enough to solve the problem. We need to constantly remind ourselves that providing good health is not the only end goal, the patient must feel comforted; it is called health-care for a reason.

  • Sam Lee

    In the age of wikipedia and online search, I value going back to the original information and data sources. Never trust anything people tell you. Never believe what you dig up at first. The truth is concealed by many layers.

  • Sayan Das

    "Leave it better than you found it.” My belief stands strong in design being the most logical way to go about this. For me good design is when we ‘Design for Good’. The true essence of it is not necessarily in creating something new or hitech, but truly meaningful, which enriches and enhances human life. And this is only possible when solutions are based on deep-rooted insights from understanding the human psyche and its interaction with the ecosystem around it. Something which is not only desirable but also viable and scalable; because in the end, change only begins once we make ideas ‘happen’.

  • Shivani Gupta

    A problem, big or small, is as complex as all the factors that compose it – and we, humans, have the simplest needs, yet are the most challenging to solve for. Without understanding ourselves better, we will forever be chasing an end-game that will not come; Finding solutions, but more importantly, seeking perspectives, not just treating the symptoms, but tracing it back to the root, and then eradicating the ‘virus’ that started it. Everyday developments go hand in hand with disruption. Design as a problem-solving mind-set is the bridge to these layered solutions, in the mammoth messy whirlpool we call Healthcare.

  • Tarun Rawat

    I was at a healthcare conference in California two years ago, when I heard something, that has stuck with me ever since. I heard someone describe innovators in the field of healthcare, as the 'rockstars' of this new age. That comment struck a cord deep within. It made me feel special and extremely proud about the work that I do - the constant endeavour and uncompromising resolve to bring better and more delightful health experiences to the world at large. I feel privileged to be a part of this select group of people, the world over, that seek to propel the paradigm of 'the healthcare experience' beyond the expected, into a new world of hitherto unimagined possibility.

  • Vidhi Mehta

    A medical officer once told me, “There are no silver bullet solutions in designing for healthcare, it needs complex systemic solutions that are very often iterative in nature.” Healthcare offers an interesting opportunity to amalgamate research insights, empathy and innovative thinking into enduring solutions that can have real world impact. I love how healthcare challenges me to apply my skills. For me 'design' is a tool in itself to create opportunities and solve problems. I feel fortunate to be working in a team that synthesises and visualises compelling concepts and experiences into tangible forms.

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