We think

On Design and Healthcare

  • Anuranjini Singh

    For most people, healthcare is either intimidating or too complex to navigate. This is where we step in. Good design in healthcare enables accessibility and engagement across all strata of society, removing the stigma and fear associated with the subject. Keeping the user at the heart of 'what, how and why' we design, builds empathy and helps them engage with their health in an easy, friendly manner. Whether that translates to a simple poster or a healthcare app on your phone - everything should make life easier, if not spark joy.

  • April

    Is it lunch time yet?

  • Harsh Singhania

    For me design essentially means two things – identifying the opportunity and building a product or service that is simplistic, convenient and user friendly yet solving the desired need. The healthcare industry impacts everyone, be it the most developed countries in the world like the US or underprivileged nations like Angola. For a sector with such wide outreach, need for continuous innovation can’t be taken for granted. Design thinking that focuses on customer centricity, thus becomes an ideal tool to solve the unmet needs in the healthcare space.

  • Juhi Dang

    “The universe is made of stories, not atoms.” A healthcare revolution in the 21st century begins with listening to these stories with empathy. These stories help personalise and connect, and are the key to humanisation of health services, offering accessible ways of deeply appreciating and understanding patients, caregivers and professionals. When we listen, we learn - we learn to validate and respond to personal experiences of the patient; we learn to develop systems centred around the person, not the disease.

  • Luis Roy

    As healthcare keeps pushing the boundaries of innovation - understanding the complex landscape of changeable patient journeys, the dense network of business partners in the pharmaceutical sector, the life cycle of product and the convoluted healthcare organisation is a thrilling journey for me. While technology and AI disrupt human experiences in healthcare and the pharmaceutical industry, we need to keep a close eye on patients, our partners and their journeys to healthcare, ultimately it is for them we are innovating. I always wanted to design for ‘good’, and by that I mean doing good through design to help social change. Joining Dr. Reddy’s Laboratories culminates in that goal. And there is so much to do in healthcare and the pharmaceutical business, which makes me really excited.

  • Nilay Bhandari

    Our lived environment is characterised by rapid change and uncertainty and that has a bearing on how we are approaching our health. We are audiences to constant messaging on new theories, discoveries, technologies, procedures and inventions that can help us care for ourselves better. Through this unnerving abundance of choice, Design Thinking has the unique opportunity of being the sense maker and the aide. By extension, responsibly and meaningfully designed solutions can bring a degree of control, clarity and sanity to our healthcare journeys and put us back in the driver’s seat. Such magical, innovative solutions require balancing Design Thinking with Design Doing, Creativity with Discipline and Business with Sensitivity.

  • Pooja Vasu

    Design has changed how we experience things around us, right from how we shop to how we learn, play, travel and communicate. Yet, good quality healthcare remains untouched by it. The system today often falls short because we fail to recognise patients as people first. It has begun to move beyond institutions and hospitals and into communities. Such a complex system needs an empathetic, structured and innovative approach to make it more accessible to patients and caregivers. Design Thinking as a tool enables us to put humans in the focus and consciously, meaningfully design experiences around them.

  • Purva Tidke

    Today we are in an era of “Changing Health”. The disease patterns have changed coupled with our changing lifestyle. The impact is further obscured by changing climate. To sustain, we need to create a new-age ecosystem that enables healthy living. This can be achieved by adopting a people-centric approach to understand human behaviour and make innovations that not only facilitate and cure the disease but also signify a step towards creating the new ecosystem.

  • Riddhima Gupta

    Surrounding myself with patient stories has made me feel more accountable to making a real, tangible difference. It makes me wake up every morning, dedicated to changing lives. Being aware by listening takes us a step closer, but isn't enough to solve the problem. We need to constantly remind ourselves that providing good health is not the only end goal, the patient must feel comforted; it is called health-care for a reason.

  • Rupika Kumar

    In the live context of hyper inventions and technological breakthroughs, I believe design needs to play a vital role in harnessing the caliber. I think design has to move away from its niche implementation and become a part of every day. Creating awareness, building right opinion and help choice making are a few manifestations I foresee for design thinking in today’s scenario. In the healthcare space design is a powerful enabler to bring about collective change and impact which is of social importance. Using design innovations where it really matters that is towards patient’s wellbeing by creating positive experiences touching various realms of their existence.

  • Shivam Jaiswal

    Designing for healthcare isn’t a joyride. We all are aware of the sad state of product design and innovation in Healthcare, there are still areas that remains unexplored- such as understanding patient-centric medical product, communication gaps between doctors and patients, to give some examples. Design, particularly in healthcare, is about efficiency, ease of use, and a better user experience for patients as well as medical experts and representatives. Design Thinking is a very powerful approach to solve these problems. That’s the reason we are here- to apply design thinking in healthcare and build a better experience for all.

  • Shruti Nivas

    All good designers are users first. When a designer approaches a problem as they would experience it as a user, they widen their perspective and understanding. The overlap of healthcare and human-centred design is fertile ground for developing empathy and compassion for our customers. While design brings simplicity and new thinking, healthcare provides necessity and consistency- together creating a synergistic force to tackle patient’s unmet needs. Through design, we are able to go past the prescription and create meaningful experiences that complement ongoing patient care.

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