We think

On Design and Healthcare

  • Harsh Singhania

    For me design essentially means two things – identifying the opportunity and building a product or service that is simplistic, convenient and user friendly yet solving the desired need. The healthcare industry impacts everyone, be it the most developed countries in the world like the US or underprivileged nations like Angola. For a sector with such wide outreach, need for continuous innovation can’t be taken for granted. Design thinking that focuses on customer centricity, thus becomes an ideal tool to solve the unmet needs in the healthcare space.

  • Juhi Dang

    “The universe is made of stories, not atoms.” A healthcare revolution in the 21st century begins with listening to these stories with empathy. These stories help personalise and connect, and are the key to humanisation of health services, offering accessible ways of deeply appreciating and understanding patients, caregivers and professionals. When we listen, we learn - we learn to validate and respond to personal experiences of the patient; we learn to develop systems centred around the person, not the disease.

  • Nilay Bhandari

    Our lived environment is characterised by rapid change and uncertainty and that has a bearing on how we are approaching our health. We are audiences to constant messaging on new theories, discoveries, technologies, procedures and inventions that can help us care for ourselves better. Through this unnerving abundance of choice, Design Thinking has the unique opportunity of being the sense maker and the aide. By extension, responsibly and meaningfully designed solutions can bring a degree of control, clarity and sanity to our healthcare journeys and put us back in the driver’s seat. Such magical, innovative solutions require balancing Design Thinking with Design Doing, Creativity with Discipline and Business with Sensitivity.

  • Parameswaran Venkataraman

    In a world of personalization and on-demand service in almost every aspect of our lives now (from the likes of instant money transfer, home delivery of the best gourmet food, online Yoga, to instant dating), there is now a huge opportunity and urgent need to transform the way we experience healthcare. As I’ve begun to see the inner workings of the pharmaceutical and healthcare industry, I have become increasingly convinced that Design Thinking can indeed transform the patient experience, and help people get to better health with simplicity, ease and convenience. I believe good health shouldn’t have to wait.

  • Pooja Vasu

    Design has changed how we experience things around us, right from how we shop to how we learn, play, travel and communicate. Yet, good quality healthcare remains untouched by it. The system today often falls short because we fail to recognise patients as people first. It has begun to move beyond institutions and hospitals and into communities. Such a complex system needs an empathetic, structured and innovative approach to make it more accessible to patients and caregivers. Design Thinking as a tool enables us to put humans in the focus and consciously, meaningfully design experiences around them.

  • Purva Tidke

    Today we are in an era of “Changing Health”. The disease patterns have changed coupled with our changing lifestyle. The impact is further obscured by changing climate. To sustain, we need to create a new-age ecosystem that enables healthy living. This can be achieved by adopting a people-centric approach to understand human behaviour and make innovations that not only facilitate and cure the disease but also signify a step towards creating the new ecosystem.

  • Riddhima Gupta

    Surrounding myself with patient stories has made me feel more accountable to making a real, tangible difference. It makes me wake up every morning, dedicated to changing lives. Being aware by listening takes us a step closer, but isn't enough to solve the problem. We need to constantly remind ourselves that providing good health is not the only end goal, the patient must feel comforted; it is called health-care for a reason.

  • Shruti Nivas

    All good designers are users first. When a designer approaches a problem as they would experience it as a user, they widen their perspective and understanding. The overlap of healthcare and human-centred design is fertile ground for developing empathy and compassion for our customers. While design brings simplicity and new thinking, healthcare provides necessity and consistency- together creating a synergistic force to tackle patient’s unmet needs. Through design, we are able to go past the prescription and create meaningful experiences that complement ongoing patient care.

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